Prevent the Expansion of Sinclair Broadcasting

Update (11/16/17): On November 16th, the FCC voted to eliminate a 42-year-old regulation which disallowed one media outlet to own too many or too much of one market. This paves the way for the Sinclair-Tribune Media merger.

Sinclair Broadcasting, a heavily right-wing leaning media company, has been working to acquire Tribune Media in order to expand its reach into households across the country. Already the nation's largest TV broadcast company with stations in 81 markets reaching 38% of U.S. households, Sinclair's potential $3.9 billion merger with Tribune Media would add to its roster another 42 stations, extending its reach to a colossal 72% of U.S. households.

Though Congress imposed an audience cap of 39% on media companies, the FCC is reviving a technologically obsolete loophole called the "UHF discount" to help Sinclair proceed with its expansion. In 1985, to make up for the shorter range of UHF broadcasts, the FCC began to discount UHF stations by cutting their market size in half when calculating their national audience reach. The quality gap no longer exists thanks to the proliferation of digital TV, but the FCC plans to use the UHF discount to help Sinclair skirt past the broadcast ownership rule.

The expansion of Sinclair's reach is troubling due to the company's frequent use of "must run" segments. The national company forces the local news stations they own to air segments produced by their national headquarters, often hosted by former Trump aide now Sinclair employee Boris Epshteyn, that are filled with extreme right-wing propaganda. This practice not only injects inaccurate and partisan rhetoric into the news media at a dangerously effective level, it also imposes excessive control over local news stations.

Call this office:

Dianne Feinstein D-CA


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Hi, my name is [NAME] and I’m a constituent from San Francisco.

I’m calling in opposition to the merger of Sinclair Broadcasting and Tribune Media. The merger will expand Sinclair's reach beyond its legal audience cap of 39% to a massive 72% of US households. The FCC should not bend rules or roll back regulations in order to grow Sinclair’s pro-Trump, right-wing messaging.

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